By Anisha Kapoor -September 12, 2019
Glossier, a hugely popular American make-up brand have moved in on TV advertising for their latest marketing campaign.
Using ‘real’ people, including fans of the brand and its own staff, the campaign named is has been named ‘Feeling Like Glossier’.
The spin-off make-up brand from website blog Into The Gloss has seen astronomical growth since it’s launch in 2014. Last year the company passed US$100 million/£81 million in revenue and gained 1 million new customers. The brand’s success has been attributed to it’s social media presence and content, and niche but ‘natural’ style beauty products. Now Glossier are ready to use more traditional forms of marketing.
Senior Vice President of Marketing, Ali Weiss commented: “It is a very natural evolution for Glossier.
“When we are making an investment in a campaign, ensuring that we did that digital-first, but holistically that we are able to touch people across all different moments in their lives was really important.”